What should you look for in a creator?

When you receive matches for your campaign, you as a brand choose which creators you want to work with. WebContent shows you a range of information about each creator - but what is most important to focus on?

Here's a guide to assessing a creator and choosing the ones that best match your brand and campaign style.

1. Look at previous content

The most important element of a creator is their video samples. Take a look:

• Format: Is it in the style you want?

• Authenticity: Does it seem real and believable?

• Delivery: Do they speak clearly? Are their facial expressions and tone good?

A great feed isn't enough - it's their ability to deliver content that sells that counts.

2. Assess content in relation to your brief

Ask yourself:

• Does their tone and style fit my brand?

• Do they have experience with the type of campaign I've created?

• Is their demographic or niche relevant to my product?

A good match is more about matching energy and communication than likes.

4. Think test and relationship - not always a "perfect match"

Sometimes it's about testing different types of creators and seeing who performs best in content and ads. You can always do that:

• Recycle your top performers

• Adjust your wishes in the next campaign

• Exclude creators you don't want again

Ready to choose?

Once your matches are ready, click on them and use this checklist to find your content.