How to set deadlines and requirements in your campaigns

The clearer your campaign requirements are, the greater the chance of getting exactly the UGC you need - in the right style, quality and tone.

At WebContent , you can easily add your requirements when creating the campaign. Here we guide you through what you need to think about.

1. Requirements start in your description and brief

The description and brief are your primary communication with creators before feedback is given.

This is where you need to clearly answer:

• What should be displayed? (product, function, environment)

• What needs to be said? (messages, tone, CTA)

• How should it be filmed? (angle, format, style)

• What to avoid? (words, brands, visual elements)

You can write the brief yourself or get help from AI Script Maker (included in Scale), which makes it easy to structure the requirements.

2. Make your requirements realistic

Too much information confuses. Too little creates guesswork.

A good brief prioritizes:

• 2-4 clear messages or guidelines

• Visual style (selfie, lifestyle, packshot etc.)

• Tone of voice - natural, enthusiastic, informative?

Avoid overly detailed lists - focus on what's important.

3. Remember to mention the deadline in your brief

There is no separate deadline feature in the campaign creation, so if you have a desired delivery date, it must be written into your description or brief.

For example, it could be:

• "Content requested no later than 20/09"

• "Please upload the video within 5 days after match"

A clear deadline helps creators plan ahead - and increases the chance of getting your content on time.

4. Adjustments? Use the feedback phase

Once the video is submitted, the feedback phase opens. Here you can give:

• Constructive feedback

• Wishes for small changes

• Elaboration of requirements if something is missing

Summary: Good requirements = good content
The sharper your requirements are, the easier it will be for creators to deliver something you're happy with - and the fewer corrections you have to spend time on.