How to create a new campaign

Creating a campaign on WebContent is quick and easy. Whether you want to test a new type of video or start a full production, the platform helps you every step of the way - with AI, templates and automatic matching.

Here's a step-by-step guide.

1. Click on "Create campaign"

Once you are logged in to WebContent, click "Create campaign". Select the brand the campaign belongs to and then start working on the brief.

Do you have multiple brands? You choose the relevant one at the start of the campaign.

2. Fill in the basic campaign details

You start by specifying:

• Campaign name

• Thorough description of the purpose

• What type of content you are looking for (e.g. UGC video, Organic video, etc)

• Creator preferences

The clearer your direction, the better matches you'll get.

3. Write or generate a briefing

Here you have two options:

• Write the brief yourself if you have a clear picture of what you want

• Use AI Script MakerScale which generates a complete brief based on your cues

You can also save and reuse templates if you create many similar campaigns.

4. Set budget and payment

Specify:

• What you pay per video (the platform suggests typical levels)

• Whether you want to add bonus or extra requirements

• Your total budget - and whether you want to accept creators manually or automatically

Marketplace fees are automatically calculated and clearly displayed before you confirm.

5. Review and publish

Before you publish:

• Review the campaign preview

• Edit brief or payment if necessary

• Click "Publish" to send it live on the marketplace

The campaign is now shown to creators and you will be notified when someone swipes "yes".

6. Choose your creators

When creators have swiped yes:

• See their profiles and past content

• Accept those you want to work with

• The brief automatically becomes available to the selected creators

You can follow the entire flow from your dashboard.

Ready to get started?

Click "Create campaign" and see how easy it is to find and activate the right creators for your brand. Do you have any questions? Support is available directly in the platform.