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Approval flow and content feedback

Approval flow and content feedback

Learn how the approval flow works on WebContent. Give feedback and download finished content from creators quickly and easily.

Learn how the approval flow works on WebContent. Give feedback and download finished content from creators quickly and easily.

Written by: Mathias Hansen

Last updated: May 27, 2025

How to approve content and give feedback to creators

Once your creators have uploaded their content, the rest of the process takes place directly in your dashboard. You have full control - but without having to write emails back and forth.

Here we go through the entire approval flow, step by step.

1. You receive notification

As soon as a creator has uploaded their video, you will be notified:

2. View and review content

Click into the campaign and select the creator in question. Here you can:

  • Watch the uploaded video

  • Read any notes from the creator

  • Compare with your brief letter

3. Approve or request changes

You have two options:

  • Approve: The video will be marked as complete and ready for download

  • Give feedback: You can leave a comment with suggestions for changes (e.g. "shorter intro" or "more focus on product")

Creators get your feedback directly in their app and can upload a new version.

Creators usually have 1-2 fixes included per task - depending on the campaign type.

4. Download finished content

Once you have approved the video, you can:

  • Download it directly from the dashboard

  • Use it in your Meta Ads, TikToks or other channels

  • Find it again later in the campaign history

Tip: Quick feedback = faster delivery

To move forward as quickly as possible:

  • Be clear in your feedback

  • Avoid too many small fixes in the first place

  • Use AI Script Maker to ensure clear briefs from the start