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How to download and use your UGC

How to download and use your UGC

Learn how to download ready-made videos and use your UGC for Meta Ads, TikTok, email marketing and more - directly from WebContent.

Learn how to download ready-made videos and use your UGC for Meta Ads, TikTok, email marketing and more - directly from WebContent.

Written by: Mathias Hansen

Last updated: May 27, 2025

How to download and use your content UGC

Once you've approved videos from your creators, the next step is to use them actively in your marketing channels. WebContent makes it easy to download and organize content - so you can go from idea to advertising in minutes.

1. Download your videos

After you approve a video, it becomes available for download in your dashboard dashboard.

Here's how you do it:

  • Go to the campaign

  • Click on "Download all"

The video is downloaded in high quality and ready to use immediately.

2. Access all your content in one place

You can do this at any time:

  • Retrieve previous campaigns

  • See which creators have delivered what

  • Re-download approved videos

It's all under "Campaigns " in your dashboard.

3. How to use your UGC

content UGC works especially well for:

  • Meta Ads (Facebook & Instagram)

  • TikTok ads and organic video

  • Email marketing

  • Landing pages and product detail pages

  • Retargeting campaigns

Tip: Use different thumbnails and hooks in your ads to split-test performance.

4. Rights & use

Once a video is approved and paid for, you have full rights to use it commercially for 6 months - including in advertising.
If you have any special agreements or restrictions, this will be stated in your campaign letter.

Pro tip: Organize your content remotely

If you use a lot of videos:

  • Create a Google Drive or Dropbox with folders for each campaign

  • Tag the videos by format: e.g. "Testimonial", "Unboxing", "Ad", etc.

  • Share with your creative team or performance agency

Ready to download?

Find your latest content in the campaign - and start using it right away. You have access to all your videos as long as your account is active.