Using AI Script Maker for briefings

A good briefing is the key to getting content that hits the mark. With WebContent's AI Script Maker, you can generate a complete campaign brief in under a minute - without writing it yourself.

The feature is exclusive to Scale.

What is AI Script Maker?

AI Script Maker is a built-in tool that:

• Turns a link into a complete brief

• Gives you a professional script for creators to work from

It helps you get better matches, faster production and fewer bug fixes.

How to use it

1. When creating a new campaign, select "Use AI Script Maker"

2. Enter the product link

3. The AIgenerates a full brief with:

   • Intro, message, CTA

   • Visual requirements (e.g. "filmed vertically in natural light")

   • Tone-of-voice

You can edit the output manually before sending the campaign live.

Benefits of using AI

• Save time and avoid writer's block

• Get more structured content back

• Clarity for creators = fewer corrections

• Better content performance (more targeted output)

Ready to give it a try?

AI Script Maker is available on Scale. You can upgrade directly from your dashboard and use the feature immediately in your campaigns.