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How to match with relevant creators

How to match with relevant creators

Get the best creators for your campaign. See how WebContent automatically matches you with creators and how to easily approve them.

Get the best creators for your campaign. See how WebContent automatically matches you with creators and how to easily approve them.

Written by: Mathias Hansen

Last updated: May 27, 2025

How to match with the right creators on WebContent

At WebContent , we've made it easy to find creators that fit your brand and campaign. No need to spend time searching manually - our system automatically matches you with relevant profiles based on your campaign specification.

Here we show you how the process works and how to choose the right creators for your content production.

1. Automatic matching after campaign creation

Once you have created a campaign and set it live, the following happens:

  • Our system scans brief, format, niche and requirements

  • The campaign appears in the creator's app

  • Creators swipe yes or no to the task

Only creators who have actively accepted the assignment are included in the selection - ensuring high relevance and motivation.

2. View and rate matches

Once creators have swiped yes, you will receive a list of potential collaborators. For each creator you can see:

  • Name and profile picture

  • Your previous UGC

  • Niche and preferences

  • Ratings and completed tasks

3. Approve the creators you want to work with

You choose who you want to collaborate with. Click "Approve " next to the creators you want to include in the campaign. When you approve:

  • They get access to your brief and can start working

  • You will be notified when they have delivered content

  • You can track status and give feedback directly in the dashboard

4. Tips to get better matches

To get the most relevant creators, we recommend:

  • Use a concrete brief (or AI Script Maker)

  • Be clear about target audience and tone

  • Use images or references in the campaign

  • Set a realistic deadline and video price

The sharper you brief - the better your matches will be.

5. Reuse your favorite creators

Once you've found creators who deliver great content, you can:

  • Reuse them in new campaigns

  • Avoid creators you don't want to work with again

This allows you to build acontent team without hiring anyone.

Ready to find your next creators?

Launch your next campaign - and let WebContent find the right ones for you in minutes.