Cookie Policy
Last updated: September 4, 2025
This Cookie Policy explains how WebContent ApS (“we”, “us”, “our”) uses cookies and similar technologies on our website and platform. It describes what these technologies are, why we use them, and how you can control them.
Who we are.
Data Controller:
WebContent ApS, Hovedvagtsstræde 2C, 3000 Helsingør, Denmark.
VAT/CVR: DK45178927.
Contact: info@webcontent.dk
Note: We obtain consent for all non-essential cookies before they are set. You can change or withdraw your consent at any time via the cookie banner or the “Cookie Settings” link in the footer.
What are cookies?
Cookies are small text files stored on your device when you visit a website. They are widely used to make websites work, to make them work more efficiently, and to provide reporting information.
We also use related technologies—like pixels, local storage, and scripts—which we collectively refer to as “cookies” in this policy. This structure mirrors common practice across modern SaaS policies. (framer.com)
Why we use cookies
Essential (Strictly Necessary): Enable core site features (e.g., payment and fraud prevention via Stripe) and remember your cookie choices.
Preferences: Remember user settings (e.g., banner state or UI choices).
Analytics: Help us understand site usage and improve performance (e.g., GA4, Microsoft Clarity, Mixpanel).
Marketing: Measure campaign effectiveness and build audiences (e.g., Meta Pixel, TikTok Pixel, LinkedIn Insight Tag, HubSpot).
Consent categories and UX reflect current best practices for modern banners (Accept/Reject/Customize with Necessary, Preferences, Analytics, Marketing). (framer.com, YouTube)
The cookies we use
1) Essential
Stripe – Payments and fraud prevention (e.g.,
__stripe_mid,__stripe_sid,m,pay_sid,__Host-LinkSession). These may be set on our domain when Stripe’s JS library loads during checkout. (stripe.com)
2) Preferences
Consent storage / banner – Stores whether you accepted, rejected, or customized cookies so we don’t keep asking.
3) Analytics
Google Analytics 4 (GA4) – Page views, events, device info; cookie lifetime is constrained by the browser (up to ~400 days in Chrome if the user returns; ~7 days in Safari without a return visit). (Google Support)
Microsoft Clarity – Session replays/heatmaps for UX improvement; recordings are typically retained for 30 days, heatmaps up to ~13 months. (Microsoft Learn)
Mixpanel – Product analytics (events, cohorts); client SDK typically uses first-party identifiers. (docs.mixpanel.com)
4) Marketing
Meta Pixel (Facebook/Instagram) – Ad measurement and audiences; supports first- and third-party cookies. (Facebook)
TikTok Pixel – Ad measurement and audiences;
_ttpmay persist up to 13 months (first and third party). (TikTok For Business)LinkedIn Insight Tag – Ad measurement and audiences; cookies such as
lidc,li_gc,bcookie,AnalyticsSyncHistory,UserMatchHistorymay be used. (Cookie Database)HubSpot – Marketing automation/lead tracking; cookies such as
hubspotutk,__hstc,__hssc,__hssrcmay be set;hubspotutkcommonly lasts up to ~13 months. (HubSpot Knowledge Base, Cookie Database)
Important: Cookie names and durations can vary by your configuration, browser, and provider updates. GA4, for example, is also limited by browser rules (e.g., Safari’s shorter lifetime). (Google Support)
Your choices
Manage consent: Use the cookie banner to accept all, reject non-essential, or customize categories. You can change your choice anytime via the “Cookie Settings” link. (This mirrors common Framer-style UX.) (framer.com)
Browser controls: You can also block or delete cookies via your browser settings.
Analytics/marketing opt-outs: Some tools provide their own settings. For example, LinkedIn and TikTok support server/API integrations and first-party options that can reduce reliance on third-party cookies. (Microsoft Learn)
Changes to this policy
We may update this policy to reflect changes to cookies or applicable laws. We’ll post the updated version here and adjust the “Last updated” date.
Contact
WebContent ApS
Hovedvagtsstræde 2C, 3000 Helsingør, Denmark
VAT/CVR: DK45178927
Email: info@webcontent.dk