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Written by: Mathias Hansen
Last updated: May 27, 2025
How WebContent's marketplace and matching works
WebContent's marketplace is the engine behind the platform - it automatically matches brands with creators without you having to spend time on research, emails or dialog. In this guide, we explain how matching works and what you can expect.
1. Create a campaign
It all starts with you creating a campaign. Here you specify:
Campaign type (e.g. UGC, Organic, etc.)
Budget and creator preferences
Brief and any requirements
When the campaign goes live, it is automatically sent out in our creator marketplace.
2. Automated matching
Our system matches the campaign with creators based on:
Niche and areas of interest
Creator preferences
Experience, quality and ratings
Previous collaborations and accessibility
Creators are presented with the campaign in the app - and swipe yes or no to the task.
3. You choose your creators
Once creators have swiped yes to your campaign, you will receive a list of matches. Here you can:
View creator and past content
Choose who you want to work with
Enable or disable specific creators
You can always see their deadlines, status and progress in the dashboard.
4. Content is delivered - without unnecessary communication
Once you've selected your creators, they automatically receive brief and instructions. You'll be notified when the videos are ready to go:
Approval
Feedback
Download
The whole process is automated - you only need to decide on content, not logistics.
Tip: Use AIbrief for better matches
The more clear and concrete your campaign description is, the better the match quality will be. Our AI Script Maker can help you create clear, converting briefs in just a few clicks.
Benefits of the WebContents matching system
No manual search or lookup
No communication with creators needed
High quality, fast delivery
Easily scale your campaigns with just a few clicks
Overview of payments and platform fees
Get started with your first campaign
Introduction to WebContent