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How does marketplace and matching work?

How does marketplace and matching work?

Learn how WebContent's UGC marketplace automatically matches you with relevant creators - without any manual search or dialog.

Learn how WebContent's UGC marketplace automatically matches you with relevant creators - without any manual search or dialog.

Written by: Mathias Hansen

Last updated: May 27, 2025

How WebContent's marketplace and matching works

WebContent's marketplace is the engine behind the platform - it automatically matches brands with creators without you having to spend time on research, emails or dialog. In this guide, we explain how matching works and what you can expect.

1. Create a campaign

It all starts with you creating a campaign. Here you specify:

  • Campaign type (e.g. UGC, Organic, etc.)

  • Budget and creator preferences

  • Brief and any requirements

When the campaign goes live, it is automatically sent out in our creator marketplace.

2. Automated matching

Our system matches the campaign with creators based on:

  • Niche and areas of interest

  • Creator preferences

  • Experience, quality and ratings

  • Previous collaborations and accessibility

Creators are presented with the campaign in the app - and swipe yes or no to the task.

3. You choose your creators

Once creators have swiped yes to your campaign, you will receive a list of matches. Here you can:

  • View creator and past content

  • Choose who you want to work with

  • Enable or disable specific creators

You can always see their deadlines, status and progress in the dashboard.

4. Content is delivered - without unnecessary communication

Once you've selected your creators, they automatically receive brief and instructions. You'll be notified when the videos are ready to go:

  • Approval

  • Feedback

  • Download

The whole process is automated - you only need to decide on content, not logistics.

Tip: Use AIbrief for better matches

The more clear and concrete your campaign description is, the better the match quality will be. Our AI Script Maker can help you create clear, converting briefs in just a few clicks.

Benefits of the WebContents matching system

  • No manual search or lookup

  • No communication with creators needed

  • High quality, fast delivery

  • Easily scale your campaigns with just a few clicks