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Written by: Mathias Hansen
Last updated: May 27, 2025
How to create a UGC on WebContent
Creating a campaign and getting authentic content from creators is quick and easy. No emails, meetings or manual handling required. Follow this step-by-step guide and get started with your first UGC on WebContent.
1. Click on "Create campaign"
Once you are logged in as a brand, click "Create campaign" in your dashboard.
2. Select campaign type
You choose a content such as
UGC
UGC(coming soon)
Organic videos (coming soon)
3. Use AI Brief Generator
You can either write the brief yourself - or use our AI Script Maker that generates a script based on your input. You fill in:
Message and tone
Key points
Desired video format
4. Set budget and creator preferences
You choose:
Creator preferences
Price per video
Content details
The system automatically calculates the total price and shows you what you get for your money.
5. Publicize the campaign
When you click "Publish campaign", you are matched with relevant creators in our marketplace. You can then approve creators, give feedback and download finished videos directly in your dashboard.
Pro tip!
Use Scale for lower marketplace fees, AI and dedicated sparring with a Performance Manager.
Overview of payments and platform fees
How does marketplace and matching work?
Introduction to WebContent