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Get started with your first campaign

Get started with your first campaign

Create a UGC in under 2 minutes. Choose campaign type, use AI and match with creators directly on WebContent.

Create a UGC in under 2 minutes. Choose campaign type, use AI and match with creators directly on WebContent.

Written by: Mathias Hansen

Last updated: May 27, 2025

How to create a UGC on WebContent

Creating a campaign and getting authentic content from creators is quick and easy. No emails, meetings or manual handling required. Follow this step-by-step guide and get started with your first UGC on WebContent.

1. Click on "Create campaign"

Once you are logged in as a brand, click "Create campaign" in your dashboard.

2. Select campaign type

You choose a content such as

  • UGC

  • UGC(coming soon)

  • Organic videos (coming soon)

3. Use AI Brief Generator

You can either write the brief yourself - or use our AI Script Maker that generates a script based on your input. You fill in:

  • Message and tone

  • Key points

  • Desired video format

4. Set budget and creator preferences

You choose:

  • Creator preferences

  • Price per video

  • Content details

The system automatically calculates the total price and shows you what you get for your money.

5. Publicize the campaign

When you click "Publish campaign", you are matched with relevant creators in our marketplace. You can then approve creators, give feedback and download finished videos directly in your dashboard.

Pro tip!

Use Scale for lower marketplace fees, AI and dedicated sparring with a Performance Manager.