Optimize your campaigns with performance feedback

When you work with UGC and content at scale, it's not just about producing - it's also about analyzing and optimizing. On WebContent's Scale, you get access to ongoing feedback from an experienced Performance Managerto help you get the most out of each campaign.

1. What is performance feedback?

Performance feedback is all about evaluating:

• Which content performs best (e.g. in Meta Ads)

• Which creators deliver the highest quality and stability

• How your brief, format and structure affect output

It's about making each campaign better and more effective - not just delivered.

2. Your own Performance Manager

When you have Scale, you will be assigned a dedicated Performance Manager. This means:

• You can book ongoing 1:1 sparring sessions

• You get concrete recommendations for brief, structure and content selection

• Help you analyze what works - and what can be improved

3. What can we help you with?

Your Performance Manager can advise you in relation to:

• Formulating and refining the brief

• Selecting creators based on historical performance

• A/B testing of content types

• Structuring campaigns over time

• Input on how to best use UGC in your ads

4. When and how do I book?

You can book meetings directly via:

• Your dashboard (link to calendar view or booking form)

• Our support team

• Or as a follow-up email

We recommend booking feedback after:

• Your first campaign

• When you have run tests with multiple creators

• When changing audience or content strategy

5. Why it works

Our Performance Managers have:

• Experience with >10,000 UGC

• Insight into what types of hooks, formats and creators are performing

• A hands-on approach with concrete suggestions for improvement

You don't get generic advice - but sparring based on your own data and needs.

Ready to elevate your campaigns?

If you have Scale, you can book your first feedback meeting today and start working more data-driven with UGC. Not based on guesswork - but experience.