Using AI and templates for effective campaign briefing

A good brief is the most important foundation for your creators to deliver strong content - and get it right the first time. With WebContent's AI Script Maker and template features, you can create professional briefs in minutes, without starting from scratch every time.

1. AI Script MakerScale)

On Scale, you get access to our AI Script Maker, which:

• Turns a link into a complete brief

• Generate introduction, messaging and CTAs

• Adapt tone and style according to your input

• Increases the chance of content being approved on the first try

The AIis trained on thousands of UGC, saving you both time and errors.

2. How to use AI

When you create a campaign:

1. Click on "Use AI Script Maker"

2. Enter a product link

3. Edit and refine the generated brief

4. Save and reuse it later if you wish

You can still add your own points manually - the AIjust helps you get started.

3. Templates and reuse

If you run many campaigns, we recommend using brief, for example

• "Testimonial video for Meta Ads"

• "TikTok-style unboxing

• "Product demo with CTA"

You can save your best briefs as templates and:

• Reuse them for new campaigns

• Customize them by format, product or audience

• Standardize your tone of voice and structure

4. The benefits of AI + templates

• Save time on campaign setup

• Fewer corrections from creators

• Better matches because briefs are clear

• More consistent quality when more team members work on campaigns

Ready to streamline your briefs?

Start your next campaign with AI or a saved template - and discover how easy it will be to get powerful content back the first time.