See how we helped Mollyapp with UGC

HOW MOLLY SUCCEEDED WITH WEBCONTENT
mollyapp.io
A PLATFORM THAT SECURES YOU DISCOUNTS
Molly is a browser extension that optimizes online shopping by automatically finding better prices, enabling discount codes and alerting users to bad reviews. Molly measures their paid social performance on their CPA (cost per acquisition) and CPI (cost per install). Our goal was to create content for the Danish, Swedish and Norwegian markets and find a basis for CPI.
TARGET GROUP
LAV content for the target audience
The first step: Find the target audience
Before Molly created a campaign on Webcontent , they knew who their target audience was. This is essential to know when creating a campaign description, setting guidelines and selecting creators. Typically, we see the best results when your target audience is relatively similar to the creators you choose.

Target group:
Gender: 70% women, 30% men
Age: Primarily 20-35 years old
Behavior: Online shoppers, discount hunters, using browser extensions
Gender
Target audience:
Women's products
70 %
Men
30 %
Age
40
30
20
10
0
18-24
25-34
34-45
Content for 3 markets with few
click by creating a campaign
on Webcontent
(Denmark, Sweden and Norway)
9:41
UGC to Danish marked🇩🇰
9:41
UGC to Norwegian marked🇳🇴
9:41
UGC to Swedish marked🇸🇪
The result?
UGC content outperforms all other creatives
UGC content is the main source of low CPI for Molly's paid ads.
HOW MOLLY SUCCEEDED WITH WEBCONTENT
mollyapp.io
A PLATFORM THAT SECURES YOU DISCOUNTS
Molly is a browser extension that optimizes online shopping by automatically finding better prices, enabling discount codes and alerting users to bad reviews. Molly measures their paid social performance on their CPA (cost per acquisition) and CPI (cost per install). Our goal was to create content for the Danish, Swedish and Norwegian markets and find a basis for CPI.
TARGET GROUP
LAV content for the target audience
The first step: Find the target audience
Before Molly created a campaign on Webcontent , they knew who their target audience was. This is essential to know when creating a campaign description, setting guidelines and selecting creators. Typically, we see the best results when your target audience is relatively similar to the creators you choose.

Target group:
Gender: 70% women, 30% men
Age: Primarily 20-35 years old
Behavior: Online shoppers, discount hunters, using browser extensions
Gender
Target audience:
Women's products
70 %
Men
30 %
Age
40
30
20
10
0
18-24
25-34
34-45
Content for 3 markets with few
click by creating a campaign
on Webcontent
(Denmark, Sweden and Norway)
9:41
UGC to Danish marked🇩🇰
9:41
UGC to Norwegian marked🇳🇴
9:41
UGC to Swedish marked🇸🇪
The result?
UGC content outperforms all other creatives
UGC content is the main source of low CPI for Molly's paid ads.
HOW MOLLY SUCCEEDED WITH WEBCONTENT
mollyapp.io
A PLATFORM THAT SECURES YOU DISCOUNTS
Molly is a browser extension that optimizes online shopping by automatically finding better prices, enabling discount codes and alerting users to bad reviews. Molly measures their paid social performance on their CPA (cost per acquisition) and CPI (cost per install). Our goal was to create content for the Danish, Swedish and Norwegian markets and find a basis for CPI.
TARGET GROUP
LAV content for the target audience
The first step: Find the target audience
Before Molly created a campaign on Webcontent , they knew who their target audience was. This is essential to know when creating a campaign description, setting guidelines and selecting creators. Typically, we see the best results when your target audience is relatively similar to the creators you choose.

Target group:
Gender: 70% women, 30% men
Age: Primarily 20-35 years old
Behavior: Online shoppers, discount hunters, using browser extensions
Gender
Target audience:
Women's products
70 %
Men
30 %
Age
40
30
20
10
0
18-24
25-34
34-45
Content for 3 markets with few
click by creating a campaign
on Webcontent
(Denmark, Sweden and Norway)
9:41
UGC to Danish marked🇩🇰
9:41
UGC to Norwegian marked🇳🇴
9:41
UGC to Swedish marked🇸🇪
The result?
UGC content outperforms all other creatives
UGC content is the main source of low CPI for Molly's paid ads.
HOW MOLLY SUCCEEDED WITH WEBCONTENT
mollyapp.io
A PLATFORM THAT SECURES YOU DISCOUNTS
Molly is a browser extension that optimizes online shopping by automatically finding better prices, enabling discount codes and alerting users to bad reviews. Molly measures their paid social performance on their CPA (cost per acquisition) and CPI (cost per install). Our goal was to create content for the Danish, Swedish and Norwegian markets and find a basis for CPI.
TARGET GROUP
LAV content for the target audience
The first step: Find the target audience
Before Molly created a campaign on Webcontent , they knew who their target audience was. This is essential to know when creating a campaign description, setting guidelines and selecting creators. Typically, we see the best results when your target audience is relatively similar to the creators you choose.

Target group:
Gender: 70% women, 30% men
Age: Primarily 20-35 years old
Behavior: Online shoppers, discount hunters, using browser extensions
Gender
Target audience:
Women's products
70 %
Men
30 %
Age
40
30
20
10
0
18-24
25-34
34-45
Content for 3 markets with few
click by creating a campaign
on Webcontent
(Denmark, Sweden and Norway)
9:41
UGC to Danish marked🇩🇰
9:41
UGC to Norwegian marked🇳🇴
9:41
UGC to Swedish marked🇸🇪
The result?
UGC content outperforms all other creatives
UGC content is the main source of low CPI for Molly's paid ads.