UGC Creator

What is a UGC Creator? How businesses use them for growth

UGC creator is a term that's becoming increasingly popular in the marketing world - and for good reason. User Generated Content UGC) has become one of the most effective ways to create credible, engaging and converting content on social media. But what exactly is a UGC creator and how can you as a company or individual creator make the most of this trend?

What does UGC Creator mean?

And UGC creator is someone who creates original content - typically images or videos - that resembles classic user-generated content but is commissioned by a company. The difference between a traditional influencer and a UGC creator is that UGC creators don't necessarily need to have a large following - their job is to create content that looks authentic and can be used in the company's own ads, websites or social media channels.

Example:

For example, a UGC creator can make a TikTok video showing how they use a face cream without it feeling like an ad. The video is then used by the brand in their paid ads or on the product landing page.

Why are UGC Creators so effective?

There are several reasons why companies are increasingly working with UGC creators:

• Credibility: UGC feels real - and that's what consumers want.

• Better performance: Ads with UGC often perform better than classic ads.

• Scalability: UGC creators are cheaper and faster than large productions.

• Authenticity: The content looks like something we could have made ourselves - and it works.

How do you become a UGC Creator?

If you dream of becoming a UGC creatorit doesn't require thousands of followers. It's about your ability to create engaging and authentic content that brands can use for their marketing.

Sign up as a ugc creator here: Become creator for Denmark's largest UGC

5 steps to get started:

1. Build a portfolio of UGC videos and images.

2. Find your niche - beauty, tech, fitness, food, etc.

3. Create a profile on UGC like WebContent, Influee or Billo.

4. Set your prices - typically 500-1500 SEK per video in the beginning.

5. Pitch yourself directly to companies via DM or email.

   
   

How companies find the right UGC Creator

If you are a business and want to find a UGC creatoryou can:

• Use UGC with catalogs of creators.

• Post in Facebook groups for creators.

• Contact micro-influencers and ask if they do UGC.

• Start with a campaign and test different content.

Remember: It's not about follower numbers, it's about the quality of the content.

Are UGC creators the new black in marketing?

In short: Yes. A UGC creator can be the key to more authentic communication, higher conversions and lower CPA on your ads. Whether you're a startup with a limited budget or an established company looking to scale your content output, UGC creators are a worthwhile investment.

Tip: How to succeed with Denmark's largest UGC platform