Top 5 ways to sell more on your online store

Running an online store isn't just about having great products - it's just as much about creating a shopping experience that makes it easy and attractive for customers to shop. Competition is fierce in 2025, which is why it's important to optimize your online store to attract more visitors and convert them into paying customers.

In this article, we review the 5 most effective ways to sell more on your online store - from user experience to marketing and customer loyalty.

1. Optimize your webshop for conversion

One of the biggest reasons why online stores lose sales is poor user experience. When customers can't find their way around, the page loads slowly or the checkout process is too long, conversion rates drop.

How to optimize conversion:

Ensure fast load times (use compressed images and high-quality hosting).

Make checkout as short and simple as possible - preferably one-page checkout.

Offer multiple payment options (MobilePay, card, PayPal).

Make it easy to find shipping rates and return policies.

2. Use content marketing to attract customers

An online store doesn't just sell through ads - it also sells through content. When you create blog posts, guides and videos that help your customers, you build visibility and trust.

Examples of content that works:

Blog posts with product guides ("How to choose the right bike helmet").

How-to videos where you show the products in use.

UGC content from customers or creators that shows products in an authentic context.

SEO content that makes your webshop more visible on Google.

👉 Content marketing is one of the most long-term ways to sell more because it attracts organic traffic and builds your brand.

3. Build trust through social proof

When customers shop online, they are looking for security. They want to know that others have had a good experience before they buy. That's why social proof is one of the most effective ways to increase sales on an online store.

Use social proof as:

Customer reviews and star ratings on product pages.

UGC content (customer or influencer images with your products).

Trustpilot integration or other certified reviews.

"X people bought this today" notifications (social proof tools).

4. Use email marketing and automation

Many online shops lose sales because they don't follow up with their visitors. This is where email marketing and automation are a goldmine.

Efficient email flows for webshops:

Welcome flow: introduce your brand and give a discount code to new subscribers.

Abandoned cart flow: remind customers of the items they have added to their cart.

Winback flow: contact customers who haven't shopped for a long time with a special offer.

Product recommendations based on previous purchases.

Email marketing is still one of the highest ROI channels and can increase your revenue significantly.

5. Scale up with paid advertising

If you want to sell more quickly, you need paid advertising. Meta Ads (Facebook and Instagram), TikTok Ads and Google Ads are obvious channels for online shops in 2025.

How to use paid ads effectively:

Start with Dynamic Product Ads (DPA) on Meta - they automatically show the products people have viewed on your online store.

Test UGC content in your ads - it often converts better than polished ads.

Use remarketing - hit previous visitors with relevant offers.

Scale winning campaigns when you find a good ROAS.

Summing up

If you want to sell more on your online store in 2025, you need to focus on customer experience, marketing and trust.

The 5 most important areas are:

Optimize your webshop for conversion.

Use content marketing to attract customers.

Build trust through social proof.

Leverage email marketing and automation.

Upscale with paid advertising.

FAQ - Frequently asked questions about selling more on your online shop

How do I get more sales on my online shop?

Increase sales by optimizing your online store for conversion, building trust with customer reviews, using email marketing and testing advertising on Meta, Google and TikTok.

What role does content marketing play for webshops?

Content marketing helps attract customers through SEO, build trust through guides and videos and inspire purchases. Blog posts, videos and UGC content are particularly effective.

Which ads work best for eCommerce?

The most effective ads are Dynamic Product Ads (DPA), remarketing ads and UGC-based video ads on Meta and TikTok. Google Shopping Ads is also a powerful tool.

How can I reduce the number of abandoned baskets?

Implement an abandoned cart flow via email, offer guest purchases without an account, make checkout fast and transparent, and offer free shipping over a certain amount.

Is email marketing still effective in 2025?

Yes! Email marketing has one of the highest ROI among all marketing channels. Welcome flows, abandoned cart emails and personalized product recommendations can significantly increase your sales.