How to create the perfect ugc script

How to create the perfect script for UGC

User-generated contentUGC has become one of the most effective forms of marketing because it seems genuine, credible and relatable. But to get the full benefit of UGC, it takes more than just sending out a product and hoping for the best. You need a strong script - and it needs to be structured in the right way.

A good script is the backbone of any successful UGC. It ensures that the creator knows exactly what to say and show - without it feeling artificial. When results fail to materialize in UGC, it's often due to unclear or unstructured instructions.

Why the script is crucial

In our experience, the script accounts for at least 40% of a UGC's success. The rest depends on creator selection, editing and your offer structure - but without a clear script, you'll never get off to a good start.

It's not about giving the creator a set script to read out. It's about giving them a direction so they can use their own voice and style, but still hit the right messages.

How to build an effective UGC

The script should be written scene by scene. Each scene should include:

1. A hook - grabs attention in the first few seconds

2. Key message - with talking points and visual instructions

3. Call to action (CTA ) - call to action

4. B-roll - suggestions for additional images and clips

1. Hook - Start strong

The first clip should make the viewer stop scrolling. It can be a surprising phrase, a visual close-up, a personal reaction or an issue the target audience recognizes. Example:

🎙 Talking point: "Stop right here... this changed my whole routine!"

🎥 Cut: The creator is looking directly at the camera, perhaps while holding the product or in the middle of an action.

2. Main part - Tell the story

Here the creator should talk about their experience with the product and present its benefits. This can include:

• Talking points (e.g. "This is the first product that actually works for me")

• Images (e.g. "Show the product in use, from multiple angles")

• B-roll (e.g. "Zoom in on details, show unboxing or before/after")

Be precise - but open enough for the creator to use their personality.

3. CTA - What should the viewer do?

Always end with a clear call to action. Should they buy the product? Visit a website? Download an app?

🎙 Talking point: "You can find it right now on [brand name] - I'll link it in my bio!"

🎥 Cut: The creator looks into the camera and finishes with a smile as they use or hold the product.

4. Visual examples - Make it easy to understand

Even if you write the script scene-by-scene, it also helps to provide concrete examples of previous videos you've approved or clear suggestions for style and tone. This helps the creator to accurately capture your visual identity and target audience.

Summing up

A strong script makes all the difference in UGC. It should not be a rigid outline, but a structured guide that ensures the content hits your key messages - and feels authentic and credible.

The structure should be:

1. Hook - Grab attention instantly

2. Problem and solution - Tell us what the product solves

3. Product benefits and details - Make it real

4. Social proof - Share real experiences or statistics

5. CTA - Tell the viewer what to do next

Once you master this method, you will experience a significantly higher quality in your UGC- and much better results in your campaigns.