How to succeed with Webcontent

4 steps to success with your campaigns

As an owner or marketer, you understand how important it is to have authentic content that feels like a regular video on the user's for-you page (Tiktok, Reel and Facebook stories). Leading brands test creatives every week to ensure better performance.

In this article, we take you through the process from creating a campaign on Webcontent to receiving winning ads from creators. By "winning ads" we mean the creatives that resonate with your target audience and deliver a high ROAS (return on ad spend).

You can use the platform for many different purposes. Whether it's brand awareness videos for a jewelry brand, video ads with app downloads as the campaign objective, or direct-to-sales videos for your ecommerce, we have creators that fit your brand perfectly. Common to all videos is that they are made by people who will vouch for your brands values.

Over the past year, we have built a platform that we believe is the best and most intuitive platform on the market with over 2,500 creators from all over Scandinavia.

1. Create a campaign

The first thing you need to do is create a campaign. Watch this short video to see how the flow works.

2. Script-writing

A strong UGC makes up about 40% of ad success. It is the foundation of your ads.

3. Choice of creators:

Here's how you do it:

• Book 2-3 videos per creator - for variety and better price per video

• Test different types of creators: age, gender, tone, style

• Track performance and scale up with those that work

Every creator should deliver:

• Min. one video with voice to camera

• Multiple B-roll clips in different angles and environments

Great lifestyle images with the product

4. Video editing

The creator sends raw content - and that's exactly what you want. Because it gives you the flexibility to edit, test and optimize.

Basic principles of editing:

• Cut it tight: fast pacing wins (especially on TikTok and IG)

• Use strong hooks in the first 3 seconds

• Display the product clearly

• Use native subtitles (80% watch without sound)

• Use the platform's fonts, emojis and style

Ad types you should test:

• Creator Ads - e.g. reviewer-style with narrative

• Product Ads - e.g. text-driven with B-roll and features

No editing skills? Use AI:

New AI make it possible to generate 10+ versions of an ad in minutes - with subtitles, hooks and variations test-ready for Meta or TikTok Ads.

5. Bonus: Performance on paid social:

UGC is only truly valuable when it is activated through paid social - paid advertising on platforms like Meta (Facebook & Instagram), TikTok and YouTube Shorts. Here, UGC is the perfect format because it looks like organic content and creates high trust and low resistance in the feed. When running UGC as paid, the goal is not just impressions - it's performance: low CPA, high ROAS and fast learning through testing.

To be successful on paid:

• Use variants of the same video with different hook, thumbnail and text

• Test broad but structured - one creative, one audience, one campaign at a time

• Scale only what performs >ROAS 2.0 - and adapt hooks for different audiences

• Use data to find patterns: for example, does the "problem-solving" angle perform better than "testimonials"?

Paid social is where you validate what your audience really responds to - and this is where UGC really turns into growth.