The best alternative to Billo

If you work with UGC, you may have heard of Billo. The platform is popular in the US because it makes it easy for brands to order user-generated content. But when it comes to businesses in Denmark and Scandinavia, Billo isn't always the best option.

Hos Webcontent we've built an alternative tailored to our market - with more than 2,500 creators in Scandinavia, a focus on quality and a workflow designed to create content that actually converts.

Why Billo doesn't always fit Scandinavia

Billo is a US marketplace where brands can buy simple UGC for a low price. For small projects, this can work well - but there are also challenges when you run a business in Denmark or the Nordic region:

• Language and culture: Many creators on Billo are American, and their content doesn't necessarily hit the tone that Danish and Scandinavian consumers expect.

• Rights: At Billo, it can be unclear how you can use the content in your ads.

• Quality over quantity: You risk getting cheap content that doesn't perform in paid ads.

• Distance to the market: When advertising in Denmark, it is advantageous to use creators who are part of the target audience.

Why Webcontent is the best alternative to Billo

Webcontent is built for businesses in Scandinavia that want authentic content UGC produced by local creators.

1. 2,500 Scandinavian creators

We have more than 2,500 creators in Denmark, Sweden and Norway. This means you can choose the profiles that match your brand and target audience - in your own language, with the right cultural understanding.

👉 Also read: Benefits of content UGC

2. Focus on performance

We don't just work with "random content", but with creators who understand hooks, storytelling and conversion optimization. This means that your videos don't just look authentic - they drive results in your ads.

👉 Also read: How to make the perfect UGC

3. Rights and safety

All collaborations run through our platform with clear contracts and full rights management. You can freely use your content in ads, newsletters and landing pages without worries.

👉 Also read: How to make the perfect brief

4. Local focus - global impact

Although we are Scandinavian, we work with brands that have global ambitions. The advantage is that you can produce content close to your target audience - and still use it across markets.

Billo vs. Webcontent - the comparison

FunctionBilloWebcontentCreatorsGlobal, primarily USA2,500+ in ScandinaviaLanguagesEnglishDanish, Swedish, NorwegianRightsOften unclearFull rightsFocusFast videosPerformance and conversionWorkflowMarketplaceProfessional system with contracts and payment

Conclusion - choose the Scandinavian alternative

Billo can be a great tool if you want fast content from the US. But if you want content that speaks directly to your target audience in Scandinavia, created by creators who understand the culture and language, Webcontent is the clear choice.

With more than 2,500 creators in Denmark, Sweden and Norway, we're the largest UGC in the Nordics - and the best alternative to Billo.

👉 See how you can get started with content UGC on Webcontent.