Content with AI

Content with AI: Is it good enough?

When we talk about contentAI and UGC AI (User Generated Content via AI), there are two main application areas:

1. Assistance with ideas, scripts and planning - e.g. ChatGPT for creative help.

2. Fully automated UGC via AI or bots, where AI produces "users" who have supposedly used a product.

1. Why UGC is still effective - but risky to fake

• Authentic UGC builds trust and engagement and converts better than polished content content.

• For example, statistics show 73% higher trust in "real" UGC and up to 28% better engagement with genuine user recommendations.

2. When AI generates UGC: Potential damage

• Brand trust: Users quickly realize if the "user" is fictitious or AI. This damages brand authenticity, leading to lower engagement and distrust.

• Legislation in Scandinavia/EU & US: The FTC in the US has warned against fake testimonials and artificial UGC can fall under deceptive marketing. Europe has strict rules on marketing transparency. Without clear disclosure, you risk legal consequences.

• Brand safety & context: AI content can appear inappropriate or irrelevant to brand tone and values.

3. How to use AI responsibly

3.1 Use AI as a creative assistant - not as a frontman

• Use ChatGPT for brainstorming, ideation, scripts, posts or headlines.

• Handle final linguistic refinement and style customization by hand. The right mix reinforces quality and integrity.

3.2 Clear transparency is essential

• Openly state that AI has been involved - for example, "AI re-designed user wording" or "script recognition via AI".

• Ensure that legal labeling requirements are met in both Denmark and the EU.

3.3 Go for human validity

• Still create real feedback: encourage real users to share videos, ratings and images.

• Take GDPR into account, work with consent and credit them correctly.

4. SEO and AI: content tactics and future trends

• Google prioritizes unique, value-creating content, regardless of the tool behind the production.

• Also consider Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), which specifically target generative AI.

• Use AI to optimize metadata (titles etc.), but always with human quality - co-creation works best.

AI is used in content production in two ways: as a creative assistant and as a fully automated content creator via AI. Authentic UGC (User Generated Content) still works best and creates significantly higher engagement and trust than artificial content. When AI is used to simulate users or testimonials, you risk both distrust and legal issues - especially in Scandinavia and the EU, where transparency is required by law.