Best alternative to MakeRealContent

MakeRealContent - and why many choose alternatives like Webcontent

When companies today want to work with user-generated contentUGC, there are several platforms to choose from. MakeRealContent is one of the solutions that more brands are exploring when they want access to creators who can provide reels and short videos for social media.

But as needs grow - and brands place greater demands on rights, quality and measurement of results - many are turning to alternatives. One of the most widespread in Scandinavia is WebContent, which in just a few years has created a strong position among both companies and creators.

What is MakeRealContent?

MakeRealContent acts as a marketplace where brands can find creators to produce video content. The idea is to simplify the process for companies that would otherwise have to seek out and negotiate with influencers or UGC themselves.

The challenge is that the platform is very similar to a Facebook group, where communication can easily become confusing and contracts, rights and payment are often handled manually. For smaller campaigns this can work, but for brands with bigger ambitions it can create bottlenecks.

Benefits of WebContent - more than just a marketplace

WebContent has developed a system that addresses the most common challenges brands face on UGC like MakeRealContent. Here's a closer look at the key benefits:

1. Contract and rights management

All collaborations are done with clear contracts and automated rights management. This means that brands always have full documentation on how content can be used - both organically and in paid ads. This avoids legal gray areas or discussions afterwards.

2. Automatic and easy payments

WebContent handles payments directly to creators, so brands avoid manual administration, invoices and follow-ups. This speeds up the process and ensures that creators always get paid on time - which in turn increases satisfaction and loyalty.

3. Automatic return system

One of the features that makes WebContent unique is an automatic return system. If a company sends a product to a creator but wants to return it, the system ensures that the product can automatically be returned directly to the company. This saves time, minimizes administration and provides extra security in the collaboration.

4. Better and more experienced creators

WebContent works with a network of creators who are experienced in producing content that performs in advertising. This means that brands not only get great videos, but also content built on an understanding of conversion and performance.

5. Simple onboarding

Both businesses and creators can get started quickly. The onboarding process is made simple to avoid long registration processes and technical barriers. This means brands can launch campaigns faster.

6. Performance Manager

One of the unique features is a performance manager that provides insights into how content performs on social media and in paid ads. This makes it possible to measure ROI and learn which content actually drives sales or engagement.

7. AI

The platform integrates AI that help write scripts, optimize content and analyze results. This saves time and improves the quality of the briefs that creators work from.

8. Streamlined flow without cumbersome chat messages

Instead of communicating in fragmented chat messages or email threads, WebContent brings everything together in a clear flow. This makes it easier to keep track of deadlines, feedback and versions - unlike MakeRealContent, which often works more informally.

9. Intuitive software and better UI/UX

WebContent is designed with usability in mind. Brands can easily find creators, review content, manage payments and track performance in the same interface. This makes the process far more intuitive than traditional solutions.

Conclusion

MakeRealContent is a platform that can work for simple collaborations with creators. But for companies that want a more professional, efficient and result-oriented setup, WebContent has become the obvious choice.

With features like automated contract management, AI, performance insights and a built-in product return system, WebContent gives businesses peace of mind and a flow that saves time and ensures better content.

For many brands , it's the difference between "getting a video" - and getting content that actually drives results.